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UX/UI Design

Our UX/UI process focuses on understanding user needs and behaviors, translating them into seamless interactions and visually appealing designs. By balancing aesthetics with usability, we create experiences that not only meet but exceed user expectations.

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Our Services

  • UX Strategy & Product Definition

    Information architecture, interaction design, UX consulting, audits, and redesigns that translate user needs into clear, buildable product requirements.

  • UI Design & Visual Systems

    Visual interface design, UI-focused graphic design, design systems, and data visualization, built for consistency, scalability, and long-term product growth.

  • Prototyping & Usability Validation

    Wireframes, interactive prototypes, and usability testing to validate concepts early and reduce development risk.

  • Web, Mobile & Embedded Interfaces

    UI/UX design for web platforms, mobile and cross-platform apps, wearable devices, and embedded displays.

Our complete design process

  • We dive into the project, form a team with a clear division of roles, set clear goals, create a strategic plan and start interviewing stakeholders.

  • We translate ideas into interactive prototypes, testing core interactions early. This phase helps visualize the experience before full-scale development.

  • Usability testing ensures the design meets real-world needs. We refine based on user feedback to improve efficiency and accessibility.

  • Structuring content and features logically ensures intuitive navigation. We create user flows and wireframes to map interactions and streamline the user journey.

  • We craft a polished, engaging interface with thoughtful typography, colors, and layout. Our designs enhance usability while reinforcing brand identity.

  • Finalized designs are handed off to developers with clear documentation. We collaborate closely to ensure the final product matches the intended experience.

Let's build a product

Our tech stack

  • Figma

  • Adobe

  • MySQL

  • Node.JS

  • Java

  • Python

  • PHP

  • Flutter

  • React

  • React Native

  • HTML

Proud of today,
driven by tomorrow’s challenges

Discover the business challenges we’ve solved together with our clients, turning complex problems into scalable, real-world solutions.

Rovary: Airbuddy

Designed the UI and developed the hardware, cloud, app, and dashboard for a connected smart air quality monitor.

Customer Goods • UX/UI Design

SmartGoals: SkillCourt

Built 5 Smart Sport Fields in major Dutch cities, transforming underused public spaces into data-driven hubs for community physical activity.

SportsTech • UX/UI Design

SportsTech • UX/UI Design

SmartGoals: SkillGames

Designed the UI for a data-driven football performance platform using gamified tests to track and improve skills.

See our success stories

Find your niche that you fit in

  • SportsTech

    We create connected sports and performance systems, delivering embedded software and IoT solutions to enhance athlete training, monitoring, and analytics.

  • Automotive

    We develop embedded software and electronics for connected vehicles, ensuring safe, scalable, and high-performance solutions from prototype to production.

  • AgriTech

    We design and develop custom IoT products and platforms, combining cloud, data, and automation to improve efficiency across the agriculture sector.

  • Consumer Goods

    We design smart consumer products with embedded software and connectivity, enabling seamless user experiences and data-driven functionality.

  • MedTech

    We develop medical devices and software with embedded intelligence, ensuring safety, reliability, and regulatory compliance from prototype to production.

  • Smart Industry

    We provide industrial IoT and embedded solutions to optimize automation, monitoring, and predictive maintenance in smart factories.

  • Smart City

    We deliver integrated IoT and software solutions for urban infrastructure, enhancing mobility, energy efficiency, and real-time city management.

  • Smart Home

    We build connected home systems and IoT devices, combining intuitive software and electronics for convenience, efficiency, and automation.

  • Telecom

    We develop connected network and embedded software solutions, enabling reliable, high-performance communication systems and next-generation connectivity.

  • Critical Software

    We develop high-reliability embedded and software systems for safety-critical applications, ensuring performance and compliance in demanding environments.

What our clients say about us across industries

  • Reinoud Arts, CEO of Brel Home

    “With SPINNOV as our technology partner and in collaboration with Vodafone Business, we developed a revolutionary IoT control system and platform for solar roller shutter motors that is a true game changer in our industry.“

  • Eric Sanders, Founder of ProSpike

    “SPINNOV contributes actively to the development of our robust ProSpike system. Their work on the electronics, embedded software, and even at the conceptual level has been of immense value to our company.“

  • Sander Kok, Founder of MyWay

    “SPINNOV translates our vision for smart parking solutions into high-quality hardware that seamlessly integrates with our software.”

  • Henk van Eldik, Manager of GreenDMS

    “Measuring soil quality with sensors and connectivity underground for a competitive price is a challenge that we have taken on together with SPINNOV. Thanks to our good relationship, we can always quickly discuss new ideas and further developments.”

Your Questions, Answered

  • We follow a structured design process that begins with understanding your users and business goals, moves into iterative design and prototyping, and concludes with usability testing and refinement. This ensures that solutions are both user-centric and technically feasible.

  • We use modern, industry-standard tools (like Figma, Adobe) that allow for real-time collaboration, version control, and high-fidelity prototyping, so you can preview and interact with designs before development begins.

  • Project timelines vary based on complexity, scope, and deliverables (e.g., embedded interfaces vs web dashboards). After an initial discovery call, we’ll provide a clear timeline and milestones tailored to your project.

  • Yes. We design scalable UI systems that support future features, platform expansion, and multiple device types, avoiding redesigns as your product evolves.

  • Absolutely. We design interfaces that respect industry-specific requirements (e.g. medical, industrial, or safety-critical environments) while maintaining usability and clarity.

  • Yes. We’re happy to collaborate with your in‑house team, suppliers, or manufacturing partners as needed to ensure a seamless design and production process.

  • We remain involved during development to support implementation, review progress, and ensure the final product matches the approved design and user experience.

Let’s talk about your project

What happens next

  • Our experts will contact you within 24 hours.

  • If needed, we’ll sign an NDA to guarantee your privacy.

  • You’ll receive a detailed proposal with estimates and timelines.